Why does he suddenly hate Norway?

This Sunday’s Super Bowl will be different from any previous game day. There will be no live crowd. The halftime show is also likely going to take on a new format. And it’s all thanks to the ongoing pandemic. While some automakers, such as Kia, have opted to sit out this year’s game with no commercials, General Motors is very much still on board, and it recruited the one and only Will Ferrell for the job. The actor and comedian also has a problem with Norway, of all places.

GM has just released three short teasers (which we combined into a single video for your viewing pleasure) expressing his deep displeasure with all of the Olafs, skiing, and year-round sweater-weather found in the Nordic country.



The carmaker promises it’ll provide the answer for Ferrell’s Norway anger soon, which probably means another and longer commercial this Sunday night. But why Norway, of all countries? What makes it so special or, in this case, a point of obsession? Because the nation’s citizens love electric vehicles. Last year, a total of 54 percent of all new cars sold there were EVs, up from 42 percent in 2019.

Norway is also the first country in the world where EVs exceeded the 50 percent mark for all new vehicle registrations in a single year. GM, however, wants America to buy EVs en masse and it’ll soon have more of them to sell.

Frontal AspectCadillac

2022 GMC Hummer Frontal AspectGMC

A total of 30 EVs will arrive by 2025, including the Cadillac Lyriq and Chevrolet Bolt EUV. The GMC Hummer EV is already on sale and, very shortly, the SUV variant will debut. Last week, however, was GM’s biggest and perhaps most important announcement in decades: it will stop manufacturing combustion-engined passenger vehicles, including all trucks, SUVs, and sports cars, by 2035. Yes, that means the Corvette will be going all-electric between now and then.

Tune in for Super Bowl LV this Sunday night to find out the answer to Ferrell’s latest antics.