This is ridiculous.
These days, automakers are more than just that. They’re corporate entities that will take every possible opportunity to make more money, and this often means lucrative merchandising deals. For example, Bugatti just announced a deal for a line of branded apparel and shoes. Lamborghini is no different and has branded water bottles for sale, and Porsche has a number of frivolities on which to waste your money too. But arguably the king of motoring-related marketing and merchandise is Ferrari. It will sell you anything from a pair of sunglasses to an entire wardrobe, and that’s before you account for colognes, kids’ toys, and all the other things that have absolutely no relation to cars.
But the Ferrari-branded luggage set you see below is something different. This wasn’t sold as a standalone item and was developed specifically for use in the oft-overlooked Ferrari F50.
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This three-piece luggage set was manufactured by Schedoni and consists of a suitcase, a garment bag, and a duffel bag. the entire set was listed for sale on Bring a Trailer, where it was offered for auction without reserve. As with many limited-run supercars, the bespoke luggage set was created to add some semblance of practicality to an otherwise mostly uncompromised machine. With just 349 Ferrari F50s ever made, the opportunity to purchase such an accessory is rare indeed. The seller said that the bags were acquired in 2017 and would be included with two keys, a key-carrying fob, and Ferrari-branded yellow drawstring storage bags.
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As you can imagine for something you could get in a Ferrari halo car, the construction sees the use of high-quality materials throughout the set, and the seller has clearly looked after the items as they look as good as new. People obviously took note of the rarity of the items and their condition, and when the auction ended yesterday (6 June), the closing bid was recorded at $30,000. That’s an astonishing figure for something as banal as a luggage set, but then again, Ferrari products are always highly sought after. If you’re about to place an order for a 296 GTB, ask Ferrari to add bespoke luggage to the asking price.
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