Rich People Can’t Stop Buying New Lamborghinis

Global supply chain shortages, the war in Ukraine, and the lingering pandemic are causing the average car buyer to struggle to either find or afford a new car. But do you know who seems to be pretty immune? Supercar buyers. Lamborghini just delivered 2,539 vehicles in the first quarter of 2022, the best quarter in the company’s history. These sales figures mark a five percent increase compared to 2021, and a 31 percent increase compared to 2020. As a reminder, Lamborghini enjoyed its best sales year of all time in 2021 with 8,405 units finding new homes.

“We’ve made a solid start to a year that will bring new challenges on a global scale. Despite the uncertainty caused by a geopolitical situation that is not only deeply distressing but also means it is hard to make forecasts of any kind, we can count on exceptional appeal worldwide right now,” said Chairman and CEO of Automobili Lamborghini, Stephan Winkelman.

After returning to spearhead Lamborghini, Winkelman has brought record success to the Italian supercar maker. “Every month the orders we take outstrip our output,” he explained. “We currently have enough to comfortably cover more than 12 months of production. In addition, we’re preparing for a new stage in the Lamborghini story in just under a year, as we move towards electrification with the arrival of the new V12 hybrid model in 2023.”

Lamborghini is planning a hybrid successor to the current Aventador, after the current flagship bows out with a final Ultimae model.