Car shows – remember those?
With auto shows canceled and rescheduled and then canceled again over the past twelve months, even the most free-shrimp-loving auto journalists eventually lost hope they’d attend a show this year. However, armed with new vaccines and medicines, hope is returning to the industry. And the Los Angeles Auto Show has just announced that its 2021 extravaganza will now take place from November 19-28.
Most US auto shows have pushed their dates back to 2022. However, organizers of the Detroit Auto Show will host a smaller show called Motor Bella in September of this year. Across the pond, the Goodwood Festival of Speed will return this summer on July 8-11.
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The Chicago Auto Show in February 2020 was the last major event, and while we look forward to attending a car show again, we’re only penciling these date into our calendars. Much as we like free shrimp, we’re still a long way from being out of the woods regarding the pandemic.
If the LA Show does goes ahead, it will have been two years since the previous event where highlights included Ford debuting the Mustang Mach-E, Audi debuting its e-tron Sportback without camouflage, Hyundai showing off its RM19 hot hatch concept, and Porsche revealing the 2021 Taycan 4S.
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Major international auto shows in countries like Japan, South Korea, and Germany are still up in the air as well as the international show in Geneva where plans have been cancelled for next month. Motor Bella could become the blueprint for next year if the pandemic isn’t brought under control and a semblance of normality is returned. It allows automakers to showcase its vehicles outdoors and makes it easier to ensure safety procedures are observed. The smaller Detroit show is being held at a private racetrack as well, which will allow automakers to put on a more dynamic show.
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