Sometimes a little teamwork is needed to take down an icon.
America loves a good truck, especially when it has a blue oval on the hood. The Ford F-150 has been the best-selling truck in America for nearly half a century and continues its reign of domination entering 2022. But there’s a glimmer of hope for poor old General Motors as the other Detroit-based automaker just outsold the Ford F-Series during the first quarter of 2022. There’s a slight caveat there as that was across two brands, but it means GM as a whole is in the lead as the best-selling manufacturer of full-size pickups in America. This comes despite an overall decrease in truck sales by just over6%. As a standalone model, however, the Ford F-Series remains the king of the hill.
Chevrolet
Chevrolet
Chevrolet
Chevrolet
GM truck sales decreased to 177,724 units in the United States during the first quarter of 2022. That number outshines the Ford F-Series’ number of 140,701 units, but it comes with a catch: GM has counted both Chevrolet Silverado and GMC Sierra sales. Chevy Silverado sales saw a drop of 4.3% in the first quarter of 2022 for a total of 121,107 units, while the GMC Sierra saw a decline of 10% for a total of 56,617 units. The steep sales decline for GMC means that Chevrolet sold more than twice the amount of Silverado trucks in the first three months of the year. Looking closer at those figures, the Silverado 1500 saw a decline of 10.7%, while Silverado 2500HD and 3500HD demand grew by 11%. The biggest closer was the 4500HD, 5500HD, and 6500HD which saw an increase in sales of 22.5%.
The Sierra 1500 experienced a sales drop of 18.7%, but HD models grew in sales by 12.2% for a total of 19,812 units. Combining Silverado and Sierra sales gives GM a market share of 38% over Ford’s 30% share. Ram comes in third place with a share of 27%. The Ford F-Series remains the best-selling individual truck model with a total of 140,701 units sold. While sales declined across the board, one brand and one truck stood out: the Toyota Tundra. The Japanese truck was the only model line to see an improvement from Q1 2021 to Q1 2022, with a growth in sales of 18.34% and a total of 22,643 units sold. The Nissan Titan took 6th place with a total sales figure of 6,415. The year ahead will see the contest heat up, as Ford readies the F-150 Lightning, and GM unleashes refreshed versions of both the Silverado and Sierra.
