Ford Shows How Easy It Is To Completely Strip The Bronco

There are some things one shouldn’t necessarily do to a new vehicle, like removing the body panels, which would ordinarily void the warranty at the mere suggestion of such. But off-road buyers are a different bunch. They’re used to modifying their trucks and SUVs. Ford is fully aware of this and wants Bronco owners to go a bit nuts. That’s why the all-new Ford Bronco 2- and 4-door body styles were designed from the get-go for quick and easy owner modifications – assuming those accessories come from Ford itself.

The Blue Oval realized the best way to demonstrate the SUV’s innovative modular platform design was to strip it down for all to see. The doors, fenders, and grille can easily be removed in a single afternoon enabling the SUV to be reconfigured with a different body and roof setup shortly thereafter.

Knowing which panels are removable is key, however. They’re differentiated by stamped Bronco logos while interior fasteners further indicate removal. Specific examples include the frameless doors and grab handles. Door removal requires taking off two bolts and then disconnecting an electrical connector. It’s that easy with each door requiring just two to four minutes to remove. LED light pods can be added to the side mirrors thanks to threaded Bronco logo mounting points and roof racks bolt directly to the sport bar on top.

Ford takes a swipe at other “competitive SUVs” – subtly aiming shots at the Jeep Wrangler – by further pointing out both the front and rear fenders can be removed easily by taking out the bolts. They can also be replaced without having to weld something else into place. Additional Ford accessories include mount winches, safari bars, and LED lights for the bumpers.

Ford stresses the Bronco still meets all federal safety requirements when these body panels are removed, though the wing mirrors remain since they’re not attached to the doors. It’s clear Ford did its homework here because it wants the enthusiast off-road community of Bronco owners to buy these licensed accessories from them, not elsewhere.

“Whether your goal is to build the ultimate desert racer or rock crawling rig – or both with the same vehicle – the Bronco modular design provides the ease and confidence to create a 4×4 that is as unique as each of our customers,” said Bronco design chief Paul Wraith. “Because of that ease and flexibility, no two Broncos should ever be alike.” The new Ford Bronco will begin arriving in dealerships this summer.