5 Videos Reveal Ford Mustang Mach-E’s Awesome Powers

To celebrate the recent launch of the Mustang Mach-E, Ford is launching an unconventional marketing campaign that showcases the strengths of the electric SUV in “impressive and visually captivating ways.” Dubbed Mustang Mach-E v. Everything, the series of five short videos pit the Mustang Mach-E against the forces of gravity, lightning, a racing pit crew, DNA and a rocket to “shatter every misconception customers might have about electric vehicles”. The name was chosen in response to how consumers are searching online as comparison searches for electric vehicles using “versus” have gone up by 64 percent in the past year.

“Mustang has always been disruptive, and the all-new all-electric Mustang is no different,” said Suzy Deering, chief marketing officer, Ford Motor Company. “We needed a campaign that brought the spirit of Mustang to life in the most compelling, entertaining way possible. And Mustang Mach-E v. Everything does just that.”