2024 Jeep Wrangler First Drive Review: Luxurious Off-Road Freedom

Messing with an icon like the Jeep Wrangler can be tricky business. For 2024, Jeep wanted to make improvements, of course, but with such a devout fanbase, it couldn’t stray too far from the traditional formula. The 2024 Wrangler is the first major facelift of the JL generation. Jeep took this opportunity to add heavily requested features such as an integrated winch, power-adjustable seats, and more.

There are two new trim levels (Sport S and Rubicon X), technology and safety enhancements, livability improvements, an available Dana 44 HD Full Float for superior towing capability, and modernization of the iconic design. Four engines, ranging from a turbocharged four-cylinder to a HEMI V8, mean there’s something for every flavor of adventure enthusiast, too.

Jeep invited us to Utah to experience the updated Wrangler in its home environment to find out if all the 2024 model year updates have improved an already capable off-roader.

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Jeep says there are 1,920 combinations of Wrangler, factoring in the door and roof configurations with the various trims and engines, but not including colors, wheels, and other accessories. In short, no two Wrangler builds are likely to be identical. Jeep still offers the traditional two-door Wrangler and the more practical four-door Wrangler Unlimited (the latter is the only way to get a Wrangler 4xe Hybrid or aRubicon 392).

The biggest changes for 2024 happen up front, where a revised seven-slot grille that first appeared on the 20th Anniversary Edition delivers superior engine cooling. And, for the first time ever, customers can add a Warn winch to the bumper.

Along with the new face, the Wrangler gets some new shoes; 10 new wheel designs ranging from 17 inches up to 20-inch beadlocks. Those wheels can be wrapped in 32-inch tires standard, 33-inch tires on Willys and Rubicon, or 35-inch rubber with the Xtreme Recon Package.

Ten colors are available, ranging from subtle hues like Silver Zenith to eye-searing yellows like High Velocity. We came away particularly enamored with Sarge Green, a military-inspired color that pays homage to the original Willys Jeep. Roof options include a soft top, black/body-color hard top, Sunrider for Hardtop, and a Sky One-Touch power top.

Verdict: A Wrangler For Everyone