Ferrari Says Future EVs Will Be Exciting And Unique

Moving toward an all-electric future isn’t too bad if you’re Bentley or Rolls-Royce. The fast-approaching EV era will suit these ultra-luxury brands perfectly; the silence afforded by battery propulsion will only enhance key attributes like refinement. But for companies like Ferrari, it’s a different story altogether.

At the recent Capital Markets Day, the supercar maker revealed its plans for the future. As many as 15 new models will be introduced between 2023 and 2026, including the marque’s first-ever electric vehicle. Things will change very quickly in the next few years, with Ferrari noting its lineup will comprise just 40% ICE-powered vehicles – the rest will be fully-electric or hybridized.

This may come as a shock to fans of the Prancing Horse, but the automaker has promised its battery-powered models will offer a “unique driving experience.” Plenty of a Ferrari’s spirit is derived from the soulful powertrain, so how does Maranello plan to inject silent EVs with the character the company is known for?

Not much is known yet, but Ferrari says customers will revel in “precision mechanics, fluid dynamics and performance software.” The silent supercars will glean inspiration from the world of motorsport and share “strong commonalities” with the combustion engine. What’s more, the brand is promising the electric newcomers will offer keen drivers the thrills of a true Ferrari and provide “unique elements [and] driving emotions.”

It’s hard to imagine an electric Ferrari delivering the same excitement as a conventionally powered equivalent. But if the electrically-assisted SF90 and 296 GTB are anything to go by, we’ve got hope for the future. As Reuters reports, chairman John Elkann insisted that “everything we do will always focus on being distinctively Ferrari … [electrification] will allow us to make even more unique cars.”

Unique they may be, but Ferrari customers aren’t the sort to embrace tradition being tampered with. Without the distinct flavor provided by unique ICE engines, there may not be a reason to fork out big sums of money for the Ferrari experience.

That’s why Ferrari is making sure its future electric products will remain bespoke and entirely original. Core components such as the electric motors and battery modules will be developed in-house and built on a designated EV production line – plans are afoot for a battery R&D facility, too. Lesser parts will be outsourced from suppliers.

The battery modules, for instance, will be handcrafted and integrated into the vehicle chassis. This will help reduce the weight of future Ferrari EVs, increase performance and create a “unique driving experience, as only a Ferrari can deliver.” Interestingly, the Prancing Horse has said it will limit autonomous driving technology to Level 2 to maintain “the extraordinary emotions reserved for the driver.”

Elsewhere, the Italian exotic brand has confirmed the September reveal of the V12-powered Purosangue. The firm’s first SUV promises to be hugely exciting and is expected to account for 20% of deliveries during its lifespan – don’t expect it to be a common sighting, though. Ferrari plans on keeping it ultra-exclusive.