The new role includes a $150,000 salary and a Hellcat company car.
Dodge had 173,500 applications for the job of becoming the brand’s “Chief Donut Maker.” Dodge CEO Tim Kuniskis said, “We put our candidates to the test both on and off the track and Preston never lifted, proving that he possesses the knowledge, character and drive to represent the Brotherhood of Muscle.” Preston, if you haven’t guessed is the winner of the brand’s contest.
Preston Patterson of North Carolina was officially named Chief Donut Maker in the final episode of the brand’s YouTube series, which you can watch below. Patterson had this to say about being the brand’s newest employee:
“To go from a kid who had a poster of a Dodge Viper on my bedroom wall to being handed the keys to a Dodge Challenger Hellcat as my company car is beyond my wildest dreams.”
The competition started back in January when applications for the position opened, with short video submissions required by end of February. From there, ten finalists were selected and flown out to Radford Racing School for a number of challenges. The reality TV-style completion saw finalists eliminated until one was left.
For his hard work, Patterson was given $150,000 and the keys to a Hellcat as a company car. However, there’s a catch. The job only lasts one year. It’s not clear whether or not Patterson will continue his employment with Dodge once the year is up. Over the next year, Patterson will be part of the face of Dodge media, attending events like Roadkill Nights.
Dodge
Dodge
That on its own is a pretty sick event, where Detroit’s Woodward Avenue is closed to the public for a full day (and night) of totally legal street racing. We’re betting Patterson will be out there in his company car laying down some rubber. In all, Patterson’s appointment to Chief Donut Maker is part of Dodge’s “Never Lift” plan, which lays out what the next two years will look like for the automaker.
Highlights of that plan include a 25-car giveaway, with cars like the Dodge Charger being given to the brand’s fans, as well as quarterly news announcements about the future of the brand. At some point, we expect one of those announcements to detail the future of Dodge’s upcoming EV muscle car. Perhaps Patterson will be the one to break the news.
